Ahead Every Day
Accurate market intelligence forms the crux of a robust revenue management strategy. Detecting market shifts, change in competitor strategy is essential to stop revenue loss and stay ahead of the competition on every channel everyday.
Optima empowers you to stay on top of market trends and your positioning by all aspects, enabling you with the largest variety of channels to shop, across the world alongside rank & market insights. Optima hands you with all the price points you will need in order to take every decision, saving you the pain of guesswork and time spent in mining various market insights.
sixty seconds
from competition across all channels
dataSURE: Machine Learning Driven Data Quality Framework
Moving towards 100% Data Sufficiency
The Iterative Framework is driven by machine learning to identify and fix all data sufficiency issues to re-calibrate quality standards in the hospitality industry.
Self-Learning to control Faster Delivery
The Adaptive Framework continuously analyzes quality standards for your organisation to get your data faster.
Configurable to give you Full Control
Alerts allow you to stay on top of your scheduled reports and customize delivery.
Lightning Refresh To Impact
Real-Time Decisions
Achieve accuracy and productivity by allowing hotels to refresh and receive real-time competitor rates at the click of a button.
The availability of the most updated rates, updated in the calendar in less than 60 seconds, serves as a key input for hoteliers while developing an effective pricing strategy.
Market Compression Indicator
To Improve Yield
View multiple properties in a single dashboard through a highly intuitive interface which enables eyeballing rates across check in dates easier than ever before. Equipped with a Market Positioning widget gives you a graphical view of your price positioning vis-à-vis your competitors.
A Market Compression indicator highlights dates that can yield better due to supply in the market going down and much more made available in an excel format as well for a consolidated view across properties.
Geo-Based Shopping To Gain
From Every Market
Pricing Intelligence not customized to international markets leads to revenue loss making it important to get data that is exactly how it reflects in the source markets.
Geo-based shopping keeps you out of exchange rate calculations and prices you in the right market at the right price.
Smart Shopping Capabilities To Identify Restrictions
- Iterative length of stay (LOS): Spot minimum LOS restrictions applied by any of your competitors across channels
- Mobile rates tracking: Track mobile only promotional rates defined by your competitors
- Member rates tracking: Track closed user group promotional rates and engage with potential customers
- Advanced Rate Tagging Engine: Advanced rule based tracking of specific promotions, inclusions or freebies your competition might be bundling with the room
Videos
Optima Customer Testimonial
Optima Pricing Playground
OPTIMA dataSURE
Customer Speak
Resources
Icon | Title | CTA | Type | Industry | Product1 | Product2 | Tag1 | Tag2 | Tag3 | Tag4 |
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Success Story of | Download Now | Success Story | Hotel | BCV | Social media marketing | Social media advertising | ||||
Success Story of | Download Now | Success Story | Hotel | BCV | Social media marketing | Social media advertising | ||||
How TMCs Deliver the Best Hotel Rates | Download Now | Success Story | TMC | Rate Shopping | ||||||
Success Story of | Download Now | Success Story | Hotel | BCV | Social media marketing | Social media advertising | ||||
Success Story of | Download Now | Success Story | Hotel | BCV | Social media marketing | Social media advertising | ||||
Customer Success Story | Download Now | Success Story | Hotel | Parity+ | Optima | Competition price intelligence | Rate parity | |||
A Guide to Modern Online | Download Now | ebook | Hotel | BrandGain | Online reputation management | Online reviews management | ||||
Taking A Strategic Approach | Download Now | Whitepaper | Hotel | Parity+ | Rate parity | Rate disparity issues | ||||
Crash Course In Generating Demand And Revenue | Download Now | ebook | Hotel | All | Channel management | Online reputation management | Demand generation | Distribution | ||
A Guide On Channel Manager Comparison & Selection | Download Now | ebook | Hotel | RezGain | Channel manager | Distribution | ||||
Customer Success Story of | Download Now | Success Story | Hotel | RezGain | Channel manager | Distribution | ||||
A Guide on Building A Revenue Centric Culture | Download Now | ebook | Hotel | All | Channel management | Online reputation management | Distribution | |||
Customer Success of | Download Now | Success Story | Hotel | RezGain | Channel manager | Distribution | ||||
Customer Success Story of | Download Now | Success Story | Hotel | RezGain | Channel manager | Distribution | ||||
Success Story of | Download Now | Success Story | Hotel | Unity | Channel management | Online reputation management | Distribution | Revenue maximization | ||
Customer Success Story of | Download Now | Success Story | Hotel | Optima | Competition price intelligence | |||||
A Guide on Improve Your Hotel Ranking on TripAdvisor | Download Now | ebook | Hotel | All | OTA ranking | Online reviews management | ||||
Customer Success Story of | Download Now | Success Story | Hotel | Unity | Channel management | Online reputation management | Distribution | Revenue maximization | ||
Customer Success Story of | Download Now | Success Story | Hotel | BrandGain | Online reputation management | Online reviews management | ||||
Customer Success Story of Landmark Grand Hotel, Deira | Download Now | Success Story | Hotel | Unity | Channel management | Online reputation management | Distribution | Revenue maximization | ||
A Guide To Help | Download Now | ebook | Hotel | All | Channel management | Distribution | ||||
Free White Paper on “Secret of Data-Driven Hotels” | Download Now | Whitepaper | Hotel | All | Pricing intelligence | Big data | Business intelligence | |||
A Guide to Hospitality Revenue | Download Now | Research Paper | Hotel | Unity | Revenue management | Revenue maximization | ||||
A Guide To Evolving | Download Now | ebook | Hotel | Unity | Revenue management | Revenue maximization | ||||
A Guide To Select | Download Now | ebook | Hotel | Optima | Competition price intelligence | |||||
A Guide To Know About Hospitality Revenue Management | Download Now | Research Paper | Hotel | Unity | Revenue management | Revenue maximization | ||||
DHISCO Switch | Download Now | ebook | Hotel | DHISCO Switch | DHISCO | DHISCO Switch | Distribution | |||
DHISCO Cache | Download Now | ebook | Hotel | DHISCO Cache | DHISCO | DHISCO Cache | Distribution |