Rate Parity Performance Report Feb 2017 – Europe

Where does your City Stand?

3 – Star Hotels: 8 cities had less than 10% of hotels in Parity out of a total of 11 cities surveyed

4 – Star Hotels:10 cities had less than 10% of hotels in Parity out of a total of 12 cities surveyed

5 – Star Hotels: 10 cities had less than 10% of hotels in Parity out of a total of 12 cities surveyed

	3 Stars	4 Stars	5 Stars
Top three cities showing maximum percentage of hotels in Parity	Edinburg – 45% London – 39% Dublin – 30%	Helsinki – 29% Edinburgh -28% London – 8%	Zurich – 17% Dublin -14% Venice – 5%
Bottom three cities showing minimum percentage of hotels in Parity	Prague – 0% Venice – 0% Zurich- 0%	Paris – 2% Venice – 2% Rome – 4%	Paris, Helsinki, Prague, Rome – 0% Amsterdam, Barcelona, Madrid, Edinburgh – 0% London – 3%

Top three cities showing the maximum percentage of hotels where prices are cheaper on the brand website	Prague – 44% Paris – 43% Dublin – 43%	Venice – 48% Zurich- 44% Paris – 36%	Zurich – 58% Rome – 52% Barcelona – 48%
Bottom three cities showing minimum percentage of hotels where prices are cheaper on brand website	Zurich – 0% London – 14% Madrid – 20%	Helsinki – 4% London – 19% Prague- 20%	Edinburgh – 0% Prague – 10% Venice- 14%

Top three cities showing the maximum percentage of hotels where prices are cheaper on OTA sites	• Zurich – 100% • Madrid – 75% • Barcelona and Venice – 70%	Amsterdam – 76% London – 73% Prague – 72%	Edinburgh – 100% Prague – 90% Helsinki & Paris – 83%
Bottom three cities showing the minimum percentage number of hotels where prices are cheaper on OTA sites	Dublin – 26% Edinburgh – 35% London – 47%	Edinburgh – 47% Venice – 50% Zurich – 53%	Zurich – 25% Dublin – 45% Rome – 48%

Let us take a look at the parity tables (shown below) for 3-star, 4-star and 5-star hotels in Europe.

Click here to view the heat map for 3 star hotels

Click here to view the heat map for 4 star hotels

Click here to view the heat map for 5 star hotels

Rate Parity is important for hotels to maximise their revenue. Build a rate parity strategy to increase direct bookings, customer loyalty and reduced cost.