This is an exclusive seven-part series that takes a look at how top cities in various regions have performed in terms of rate parity. The first six parts will look at trends in each of these regions:
- APAC (This part)
- EUROPE
- NORTH AMERICA
- MIDDLE EAST
- LATIN AMERICA
- OCEANIA
The last part of this series will feature an in-depth comparison between the performance of these six regions and examine the impact, if any, of rate parity being abolished in France.
Part 1: RateGain’s Top Asian Cities Parity Performance (August 2015)
The degree of rate parity observed for Asian hotels between their brand websites and the OTAs shows continuing variation by location in the August 2015 report. Beijing and Shanghai hotels achieved the most parity in the 3-star hotel category with between 95% and 85% of hotels measured maintaining parity respectively. Bali emerges as a clear winner in the 4-star and 5-star categories.
3 Star Hotels
4 Star Hotels
5 Star Hotels
Hotels being cheaper on OTA sites continues to be the norm. 28% hotels in the 3-star category, 23% in the 4-star category and 22% in the 5-star category are cheaper on OTA sites vs 15%, 20% and 10% of hotels respectively being cheaper on brand sites.
Overall, Bangkok seems to be most affected as 41% of the hotels across all segments were not in parity and 44% of the hotels were cheaper on an OTA site.
Did you notice:
- Thailand emerges as a top OTA driven market with 46% hotels in the 3-star category, 40% in the 2-star and 36% in the 5-star category being cheaper on OTAs.
- While China is holding tight in the 3-star segment, it seems to be immensely competitive in the 4-star and 5-star segment.
- Bali is the only city in the 5-star segment where hotels dominate the market with none of the OTAs being cheaper.
RateGain specializes in competitive price intelligence and price parity solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.
The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.
