How to improve your hotel’s online reputation using a 100 year old mathematics principle
According to a PhocusWright study from December 2013, 77% of travellers ‘usually or always reference reviews before choosing a hotel.’ The same study also reveals that 53% of travellers wont ‘commit to booking until they read reviews’, and 80% of travellers ‘read at least 6-12 reviews before booking a hotel’. In fact, according to a…